Young Koreans usually think that wine is an expensive and high-end drink, so it is not often bought. The wine retail brand was planned for them so that the younger population can have access to wine without having to pay high prices. Each type of wine has its own color, label and character. This makes it easier to distinguish and characterize the wines. Each type of wine also has a recipe card for a wine cocktail that can be made with that wine. These recipe cards were printed by Riso Printing.